The self-narrating animal

“We’re sto­ry­telling crea­tures by na­ture, and we tell our­selves story after story until we come up with an ex­pla­na­tion that we like and that sounds rea­son­able enough to be­lieve. And when the story por­trays us in a more glow­ing and pos­i­tive light, so much the bet­ter.”

– Dan Ariely, The (Honest) Truth About Dishonesty